“The purpose of VenueTourist’s Capstone Project was to determine the best market niche for virtual tours and how to best sell to that niche. In order to determine the best market niche, we explored three separate industries: universities, corporations, and venue owners. The evaluation of ‘best market’ was based on ease of sale and willingness to pay. After conducting sales efforts – email outreach, meetings, and if we were successful, contract signature – in each niche, it was determined the university market was both easiest to sell to and had the highest willingness to pay. The second question, what is the best way to sell to universities, was evaluated by seeking advice from mentors in our industry and then testing said advice.
Advice from mentors for sales strategies included cold emailing, cold calls, campus ambassador programs, traveling to university dense areas, going to conferences, and more. Initial results showed campus ambassadors and traveling to university dense areas as the best sales methods in order to maximize potential revenue (probability of closing sale * price of potential sale). From these results, VenueTourist has concluded the best path for growth is to create a small team of skilled sales ambassadors and have them travel to university dense cities in order to sell our virtual tours.”
Check out their Capstone poster here!: Venue Tourist Capstone Poster
Connor Tullis, BBA, 2020
Sven Wollschlaeger, BBA & CS, 2021
“The problem that we are solving is people’s inability to have a say in the music playing around them in a party and other social settings. Currently, everyone in the party is at the mercy of the party host, or the owner of the phone attached to the speakers. Many times, peoples’ unique song tastes cause them to argue about which songs to play, causing people in the party not to have a good time. Our solution is to make it as seamless as possible for everyone in the party to have a say in the music playing. Based on our analysis of the current ecosystem involving music streaming services, businesses and college students, we created UpNext, a live collaborative playlist iOS application. Using UpNext, anyone can add any songs they want and vote on songs; songs with higher vote scores will be played earlier. In attempt to establish product-market fit, we had been constantly gathering data through our user’s use cases through Firebase Analytics, as well as personal interviews and surveys with our users. Our Student Ambassadors had also been spreading UpNext to new users and gaining feedback from these users. In addition, using UpNext in bars in Ann Arbor had also been a good source of data and research into the features needed by bars. The result shows that UpNext solves a problem faced by many college students. UpNext has amassed over 1000 users in Ann Arbor with 150 weekly active users. In addition, 2 bars in Ann Arbor use UpNext as their source of music daily.”
Check out their Capstone poster here!:
Up Next Capstone Poster
Raymond Sukanto, Business & Computer Science 2020
Daniel Kaper, Computer Science, 2020
Victor Mahdavi, Business, 2020
Matthew Samaan, Organizational Studies, 2020
“We are The Dot Org, an organization dedicated to reducing the stigma surrounding menstruation and providing greater access to menstrual hygiene products. We are passionate about our project, because as women who experience menstruation, we have seen the effects it can have on social and mental health. Through summer research, we also understand the effects menstruation has on those who experience homelessness. We began our project by collecting data about the multiple target populations within the geographical community with which we wished to study. We successfully conducted a focus group, interviews, a survey, and a literary review on the range of how menstruation can negatively affect the lives of those in Ann Arbor, as well as how the stigma surrounding menstruation originated. We learned that providing greater accessibility to menstrual products would improve the lives of members in our community, and decided to increase accessibility to free menstrual products in local businesses, schools, and homeless shelters. We partnered with businesses such as BlueLep, Study Hall Lounge, and SavCo, and collected data on products we provided them to show them that the products were worth providing if they were affordable to the business. After collecting data for Blue Lep and Study Lounge we found that tampons are used more frequently than pads and people really appreciated having the products there, even if they did not need them. We also worked with Hill House, Pease House, and MISSION to collect data on menstruators experiencing poverty and homelessness, and learned about their preferences and menstrual experiences. To reduce the stigma surrounding menstruation, we hosted two awareness events and hosted member meetings to talk about how the stigma can affect people’s lives. We also put free products in the Campus Library restroom with facts about menstruation attached.
In the end we found that people do want products in the bathrooms even if they themselves do not need it every time they are there. They like the message that is being sent and would like to see it more places. The economic impact on the companies implementing the distribution is low and would take very little effort to continue after the pilot and the benefits outweigh the costs.”
Check out their Capstone poster here!: the dot org poster
Gabby Morin, Sociology of Health and Medicine, Pre-dental, 2020
Nina Serr, Biology Health & Society, Entrepreneurship, 2020
Justine Burt, Business Administration, 2021
Mallory Demeter, Business Administration, 2021
“The purpose of our project was that validate the pains of high school students when applying to college, and then develop a solution. The team hosted focus groups, completed market research (benchmarking), and conducted interviews to draft a business proposal. We identified understanding the “standards” of the application process and stress as the main pain points of our customers and have developed a prototype that we hope to continue testing. We have completed proofing our survey and algorithms and have drastically simplified the original sequences after receiving customer feedback. Moving forward, we are looking to test our prototype in actual schools.”
Check out their Capstone poster here!: Nav Next Steps Poster
Grace Wang, BBA, 2021
Jessica Vinagolu-Brar, Pyschology 2021
“The Migrant Education Initiative (MEI) is working with the Van Buren Intermediate School District (VBISD) to create an initiative aiming to bring more students of Migrant backgrounds to the University of Michigan. The VBISD is located in Van Buren county, an area with one of the highest Migrant populations in the state of Michigan- it’s the largest migrant-serving program in the state. This past summer, we conducted four focus groups, and surveyed over 60 parents and students to gather their opinions and perceptions of higher education. Even though most of these parents did not attend college, both them and their children were eager to achieve at least a bachelor degree. With a lack of representation of both migrant and Latinx student populations at the University of Michigan, MEI will assist in bringing these hopeful students to our four-year university. With our recent partnership with VBISD, we hope to bring this group of students to the University of Michigan over the summer, and launch an application incentive program to get these students the best chance of achieving their goal as possible.”
Check out their Capstone poster here!: MEI Capstone Poster
Victoria Villegas, BA Sociology ‘20
Amanda Gomez, BS Information ‘19
The Right To Success program took place on MLK Day (1/21). Our program focused on bringing marginalized students from the Grand Rapids area to the University of Michigan for a college visit. Our goal was to inspire and motivate students to pursue higher education and look into applying to U of M.
Students received informationals from the office of admissions and the office of financial aid and were able to see firsthand how attainable being accepted and paying for college can be. This was the first college visit many students had attended and we received very positive feedback from the participants and their chaperones. We look forward to hearing back from students in the coming months as they apply to colleges!
By: Alfredo Delarosa
Our group decided to create a peer coach pilot program to facilitate greater awareness and uptake of physical activity resources on campus. This program will pair a student that regularly uses campus fitness resources and a student who does not use these resources but is interested. The students in our respective communities (East Quad, School of Public Health, and BLI) will be sent adverts describing the program as well as a survey to indicate their interest in being paired with a “gym buddy.” We also partnered with MHealthy and help promote their Active U program through his pilot.
We ran into a huge challenge while designing this program. Initially we were all enthusiastic about our goal to tackle mental health on the college campus, however, I think none of us foresaw the challenges we would face in coming up with a program we all felt good about. We struggled for a long time trying to compromise between our ideas and figure out something that could be completed in 6 weeks. At times we did not agree on what we each thought could be achieved in that time span based on our individual schedules. Although we did not expect to encounter this obstacle of indecisiveness, we struggled with it for some time and realized we needed guidance so we reached out to our peer facilitator, Ms. Fatema Haque, and with an outside’s perspective we were able to swiftly narrow down our options until we could all agree on a goal. Another challenge we did not expect but ended up learning from was when we reached out to stakeholders with the interest of collaboration. Some of our stakeholders did not respond and some responded with a redirection to another stakeholder. As a result, it took an extended amount of time for us to gather the information we needed from our stakeholders in order to complete our project. We learned it is important to take charge and show up in person if needed in order to speed these things up.
As for our project, our team paired each individual and facilitate one introductory meeting and 1 to 2 “fitness outings: in the next 2.5 weeks. In the end, we collected data respondents, 93% were females and 72% were students. Furthermore, 76% of people were looking to explore new ways to exercise. We ended up having many of the pairs contact their gym buddy and all of them thought they would have benefitted from the program from the start. In addition, there were two pairs that are still exercising with one another today! In the future, we hope to incorporate something like this into the New Student Programs to inform incoming students on the wide array of possibilities pertaining to physical exercise that are available on campus.
We all learned a lot not only about leadership through this BLI experience, but also things within ourselves, our capabilities, and how we want to contribute to social change individually. It was a rewarding experience and if we had more time, we definitely could see something amazing resulting out of our project. Good luck to all those who take ALA 171 in the future!
By:Jonathan Chuang, Khadeejah Khan, Vivian Obia, Jessica Y. Wang
My name is Justine Burt, and I am a Peer Facilitator from the 1st semester of the 2018/2019 school year.
I wanted to thank the BLI for offering funding to our project so that we could afford to get food for the lab. It really made a difference to the students and added a burst of energy when you got a snack during class. I talked to many of the students, and they said they always looked forward to seeing what the snack of the day was. They also liked trying new things and having snacks that they had not had since they were kids. We tried to keep the food choices fun and comforting while also throwing in some new things that people had probably never had. Thanks again for this opportunity and I hope we will be able to use grants for BLI lab food again!
By Justine Burt
As part of the BLI leadership lab, our group made care packages for the homeless!
These care packages not only included items like socks and gloves that are extremely needed this time of year a local shelters, but we also added a personal and festive component to each care package. We created holiday notes and added candy canes to the packages as a way of creating more depth to our donations.
We hope that this will help those in need this holiday season! Here are pictures of the packages during when we were putting them together! We were able to have other UM students help us and talk to them about our project, our impact and the things we’ve learned while at the BLI which was extremely fulfilling and fun!
By: Jianella Macalino
FunKtion is University of Michigan’s only all male, multicultural, urban hip hop dance team. We perform consistently throughout the year entertaining crowds and introducing people to new culture, music, and expression. Every performance starts with the same chant we’ve had since our conception in 1999. “FunKtion on three. One. Two. Three. FUNKTION.”
We don’t want to be the best dancers. We don’t want to be the most technical. We focus on development.
We stay true to the notion that anyone without experience can learn to express themselves, to build on their confidence, to show them the beauty of community.
We believe that in order to entertain the audience with our performances, we first have to entertain ourselves: by focusing on the bonds we have with each other and having fun during practices (at the cost of efficiency), we do just that. By doing so, we create a place for ourselves on campus as not just a team, but as a brotherhood, one capable of surviving grueling 6-12 hour practices.
Every fall we perform at 2XS Barnite, a dance showcase hosted by Dance2XS UMich and features crews from all over the midwest. Our performance this year was one of the best we have had yet, and can be watched at this link: https://youtu.be/f5Uh_Ki2v1I. We hope you enjoy it, and we want to thank the BLI again for helping us look so fly.
By: Sanjee Choudhuri